Dr. Alia Crum received her PhD from Yale, her BA from Harvard, and is now Assistant Professor of Psychology at Stanford—one of the youngest ever. Her Mind & Body Lab focuses on how mindsets—the lenses through which information is perceived, organized, and interpreted—alter objective reality. Her research has won several awards, including the Thomas Temple Hoopes Prize and the William Harris Prize, as well as being featured in popular media outlets.

“Primals, as Jer has defined them, are the most general beliefs of all. As such, they have the greatest potential to assert a biasing influence into our lives, for better or for worse.” – Dr. Alia Crum, 2014