Primal World Beliefs

Primal world beliefs, or primals for short, are your gut-level answers to the question, “What sort of world is this?”


Discover your primals


Be among the first to discover your primals. Here’s how to take the survey:

  1. Register: Go here and register for free (takes about a minute). Press “save,” and a new page will pop up to let you know you’ve successfully registered.
  2. Take the Primals Inventory: Click on “Explore your morality,” scroll to the second table, and find “The Primals Inventory.” Click on “Take Study” (usually takes less than 15 minutes).
  3. Come back: When you get your scores, follow the links back here to interpret them.

If you’re not ready to commit 15 minutes yet, here’s why you should:

It’s easy to see how your beliefs about a place affect what you do and think while in that place. For example, if you see a place as dangerous, you’re more alert, look around more, and may keep a hand on your bag. But what if you see the whole world as dangerous? And that’s just one belief about the world. What if you have lots? If so, then much about each person’s personality and wellbeing may result from beliefs you don’t even know you have.

Much of what we become in life—much joy and suffering—may depend on the sort of world we think this is.

— Jer Clifton and the research team, conclusion of their foundational paper, 2018
In 2013, Jer Clifton called these beliefs primal world beliefs (or primals for short), put together an initial advisory team of many of the top thinkers, and began scientifically discovering and measuring primals with the help of 70 researchers around the world. Five years later, in October of 2018, they published their groundbreaking results in a prominent scientific journal and set up this website, which provides the first opportunity for the public to discover their primal world beliefs.

Discover your primals


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